I've sold two agencies of my own. I've helped clients exit for $600k and $1.5M. I've had an $8 million offer. I know what buyers look for — because I've been the one sitting across from them.
Most agency owners leave 40–50% of their money on the table — not because their business isn't valuable, but because they go to market unprepared. Buyers know this. They use it.
The audit changes that. You find out what your agency is actually worth, what's holding the number back, and exactly what to fix before anyone else finds out.